ABOUT UPSCALE
Built by someone who's been in the trenches.
I spent 15 years in the cleaning industry myself — working in operations, sales, and watching business owners struggle with the same growth ceiling over and over.
I finally realized what it took to scale a business: it's not marketing tactics or more cold calls. It's infrastructure. The same systems enterprise sales teams use. Apollo, Clay, Vapi, GHL — tools that exist but take months to learn and configure.
Now with the tech and AI available, the opportunities are limitless to a degree. The infrastructure that used to take 6-12 months and deep technical expertise can be deployed in 7-10 days.
Upscale is the complete revenue infrastructure that most cleaning companies can't build in-house, delivered as a service with a results guarantee. I built this because the operators who do the work should win.
— Noah Zamolo, Founder
Noah Zamolo, Mount Barker Adelaide SA
THE PROBLEM
Why Upscale exists.
I watched cleaning company owners who were exceptional at their work — reliable, professional, quality-obsessed — get beaten by competitors who were better at marketing, not cleaning. The best operators struggled to scale while mediocre companies with slick sales funnels grew faster.
The tools exist. Apollo, Clay, Vapi, GHL — the same infrastructure that enterprise sales teams use to generate millions in pipeline. But putting it together, running it, and making it produce results takes months of learning and deep technical expertise that most cleaning company owners don't have time for.
Marketing agencies sell you software and disappear. Recruitment agencies charge $6K-8K per hire and send you 3 candidates. Lead gen platforms dump price shoppers on you with no qualification. Nobody guarantees outcomes. Nobody owns the result.
WHAT MAKES US DIFFERENT
We're not a marketing agency. We're revenue infrastructure.
Commercial cleaning only
We don't serve restaurants, gyms, or home services. We specialize exclusively in commercial cleaning: offices, medical, hospitality, education, strata. Every campaign, script, and workflow is built for this vertical.
We guarantee outcomes
4 closed contracts in 90 days or full refund (Sales Growth). 30-day fit guarantee (RecruitFlow). 98% call capture (CallFlow). We own the result. If we don't deliver, you don't pay.
White-labeled infrastructure stays yours
Even if you leave Upscale, the GHL CRM we set up is yours. All your contacts, pipeline data, and workflows. You own your infrastructure. We don't hold your data hostage.
We're selective about who we work with
We turn away clients who aren't ready to scale. If you have under 5 contracts, can't service new work, or aren't committed to growth — we'll tell you we're not the right fit. We only work with businesses we can actually help.
WHO WE WORK WITH
Commercial cleaning companies ready to scale.
This is for you if:
This isn't for you if:
HOW WE WORK
Deploy in 7-10 days. Scale for years.
Day 1
Discovery call (30 minutes)
We review your current setup, identify gaps, and determine which systems you need (Sales Growth, RecruitFlow, CallFlow, or Full Stack).
Days 2–7
System setup & configuration
Apollo data pull for your vertical. Clay enrichment configured. GHL CRM set up with your branding. AI voice agent trained. Outreach campaigns drafted. SDR briefed on your business.
Days 8–10
Launch
First outreach campaigns go live. CallFlow deployed. RecruitFlow job postings launched (if applicable). You start seeing qualified leads in your pipeline.
Days 11–90
We guarantee the outcome
Sales Growth: 4 closed contracts or full refund. RecruitFlow: Vetted candidates in 14 days. CallFlow: 98% call capture. After 90 days, the system keeps running — most clients continue because it delivers 2-4 contracts/month consistently.
THE TEAM
16 specialists. One mission: Fill your pipeline.
You get an entire revenue team for the price of one marketing agency.
Most marketing agencies give you 1 account manager and generic campaigns. With Upscale, you get a dedicated team of 16 specialists — SDRs handling outreach, GHL experts managing your CRM, AI engineers optimizing data, and account managers ensuring you hit the guarantee. This is the infrastructure enterprise sales teams use, delivered as a service.
LEADERSHIP
Noah Zamolo
Founder & CEO
15 years in the commercial cleaning industry. Built Upscale to give operators the revenue infrastructure they can't build in-house.
SALES & REVENUE
James Mitchell
Head of Sales
Oversees SDR team and client acquisition strategy. Ensures every qualified lead gets white-glove treatment from first contact to contract signed.
Sarah Chen
Senior SDR
Handles warm lead follow-up and books qualified meetings. Specializes in multi-touch sequences that convert cold leads to appointments.
Marcus Webb
SDR
Multi-channel outreach specialist. Manages email campaigns, LinkedIn outreach, and lead qualification for commercial cleaning clients.
Priya Sharma
SDR
Focuses on high-volume outreach and initial contact. Books 15-20 qualified meetings per month across all verticals.
Tom Fitzgerald
SDR
Handles follow-up sequences and re-engagement campaigns. Converts cold leads who weren't ready 30-60 days ago.
OUTREACH & CAMPAIGNS
Emma Larsson
Senior Outreach Specialist
Campaign strategy and email copy optimization. Runs A/B tests on subject lines, messaging, and call-to-actions to maximize response rates.
Daniel Park
Outreach Specialist
Campaign execution and Instantly management. Monitors deliverability, sender reputation, and inbox placement across all domains.
Lia Rossi
Outreach Specialist
Manages multi-channel sequences and LinkedIn outreach. Coordinates email, voice, and social touch points for maximum conversion.
Jake Turner
Outreach Specialist
Handles campaign deployment and performance tracking. Ensures every campaign hits target volume and response rate benchmarks.
DATA & AI
Kai Nakamura
AI Agent Lead Scraper / Scorer
Manages Apollo data pulls, Clay enrichment waterfalls, and lead scoring automation. Ensures every contact has verified emails and decision-maker data.
CRM & AUTOMATION
Olivia Brown
Senior GHL Expert
White-labeled CRM architecture and automation design. Builds custom pipelines, workflows, and reporting dashboards for each client.
Ryan Patel
GHL Expert
CRM configuration and workflow automation. Sets up automated follow-up sequences, deal stage triggers, and SMS confirmations.
Chloe Martin
GHL Expert
Reporting dashboards and pipeline management. Tracks every lead, call, and contract to ensure clients hit their 90-day guarantee.
CLIENT SUCCESS
Sophie Williams
Account Relations Manager
Client onboarding and ongoing support. Ensures smooth deployment, answers questions, and monitors performance to guarantee results.
CREATIVE & BRAND
Aria Hassan
Social Media Manager
Content creation and LinkedIn strategy. Manages founder-led content, case study posts, and brand storytelling across platforms.
Lucas Costa
Graphic Designer
Campaign assets and brand materials. Creates email graphics, presentation decks, and social content that converts prospects to clients.
Ready to see if we're a fit?
Book a 30-minute strategy call. We'll review your current setup and show you exactly what Upscale would build for your business.